National Watermelon Day

That’s Gonna Leave a Mark

Harris Teeter wanted a sequel to ‘Karate Cake Slicing’ for the promotion of their Watermelon Day sale. So, it’s National Watermelon Day and you’ve got everything you need for a nice lunch in the park. Almost everything. Nothing a little karate can’t fix. For this social media promotion we ran a teaser video the day before the event to raise interest, with the main video on Watermelon Day itself, followed by a quick sales price reminder later in the week.

My Role

  • Writer/Concept
  • Creative/Art Direction
  • Director
  • Editor
  • Motion Design/Animation/Compositing\
  • Sound Design
  • Graphic Design